9. Partnership with stores
10. Have a good customer service team
11. How NOT to serve the customer
12. Have a website to complement the experience
With the growth of e-commerce, many physical stores have started to feel threatened. After all, competition is fierce, with establishments and online stores competing for the same customers.
But here’s the good news: physical stores still have their shine!
Many customers still prefer to see the product in person before purchasing, rather than relying solely on descriptions on the internet (when they exist).
So why not enjoy the best of both worlds?
Having a website for your shareholder database store allows customers to view products online, visit the physical space and complete the purchase from wherever they want, without having to return.
Throughout this text, you will discover simple but powerful strategies on how to attract customers to your physical store using tools that are often ignored.
So keep reading for marketing ideas to attract customers!
1. Put some effort into the window display
Your storefront is your business card. A faded facade, falling letters or an outdated display will drive customers away.
Have you noticed that new stores attract a lot of people? That’s because they stand out!
To do this, renew your display window frequently and use your creativity: 12 tips to
Seasonal decorations: Christmas, Easter, Children’s Day, Carnival and even the seasons of the year (spring, summer, autumn and winter). This non-contractual photo attracts the eye and creates identification.
Sensory marketing: Engage your customers’ senses. Play pleasant music, use air fresheners, provide free samples or make products available for testing.
Want a practical example? If you have a makeup store, provide a makeup artist to do small productions on your customers. This delights, engages and can close sales right away!
Keep your storefront up to date, it should always showcase the newest products and current trends.
Remember: a well-thought-out visual experience can turn a pedestrian into a customer.
2. Offer multiple payment methods
Person paying on a card machine marketing list using the cell phone approximation
Making payments easier means more sales! According to Mastercard , 89% of Brazilians are open to trying new payment methods. Proof of this is the success of Pix.
As research shows, customers prefer it when stores make payment easier, such as installments on two credit cards, Pix, bills, among other payment methods.
This makes sales easier, especially because consumers do not always have the cash on hand to make the purchase, meaning they need to resort to credit.
3. Know the audience 12 tips to
Knowing your customers is essential to identify the most consumed products and adjust your strategy. Use sales CRMs to obtain detailed data.
This analysis allows you to create assertive strategies, focusing on the best-selling products at the point of sale (POS).
The rule is: invest in new things, but don’t abandon the classics!
Best-selling products help maintain a loyal customer base and transform your store into a reference in the market.
Another essential point: listen to dissatisfied customers!
Figure out what caused them to abandon their purchase—lack of a product? Few payment options?—and fix those flaws.