User experience is 3 tips to optimize the key to increasing your conversion rate and optimizing your SEO.
Google is paying particular attention to this subject, since 2021, the web giant has been analyzing the UX of a website through Core Web Vitals and penalizing those that do united kingdom phone number library not offer good navigation to users.
In this article, Opti Digital , an AdTech company that develops advertising monetization solutions for media publishers, shares its UX tips for optimizing your revenue through an ideal user experience and limiting the impact of advertising on CWV scores.
Finding the optimal configuration for a good user experience and good advertising yields
Optimizing a website’s advertising profitability does not mean flooding it with all kinds of ads.
Indeed, today there are several solutions to maximize furthermore, you can also use customer your advertising profitability while maintaining a good user experience, including automatic ad insertion .
Automatic insertion of ads
This feature allows you to monetize a publisher’s content in an innovative way.
An algorithm will analyze the advertising potential of a media site in order to automatically display ads where they are likely to have the best performance.
The advertising spaces will therefore be distributed harmoniously belgium business directory and close to the attention areas, at the heart of the content and to the side.
Example of insertion in the heart of content, at Numerama.com
As Opti Digital offers, this solution is 3 tips to optimize completely customizable : it is possible to define a certain number of rules and adapt the advertising pressure to respect the publisher’s strategy .
In terms of results, this technique has proven itself! Opti Digital records an average 15% increase in its publishers’ revenue for an equivalent number of visits thanks to this feature.
Adopt the right strategy: “test and learn”
A /B testing is a method that consists of testing two configurations simultaneously in order to identify the most suitable one for your strategy.