The Bannister Global team loves research, staying on top of social trends , and staying abreast of technologies that can impact our business and that of our clients. Understanding the direction the market, society, and our sector are moving in is essential to offering our consulting and strategy services. However, it’s not easy to know which wave is worth riding at any given time . Some waves disappear quickly, while others consolidate as key elements of our strategy. Remember when many thought blogs were a passing fad? The same was said about social media and email marketing.
Now they’re key to lead generation
brand activation, and customer relations campaigns. But it’s also easy to be fooled by eye-catching headlines and the hype of the whatsapp number database moment . There are thousands of examples: Google Glass, the metaverse, NFTs… And then there’s the wave that’s already over, to which we must say goodbye, like X (formerly Twitter), which is no longer a communication tool for brands and institutions, since it has become a dangerous conflict zone between radicals. At Bannister Global, we are committed to a series of trends that are set to influence marketing strategies for 2024 . 1. Artificial Intelligence (AI) will be incorporated into the work routine.
With the public launch of ChatGPT in
November 2022, AI was thrust into the spotlight. During 2023, we’ve used amazing AI tools and also seen bubble-filled. Marketing gimmicks that serve almost no purpose. In 2024, we’ll see a competition among thousands of. AI tools content marketing and seo: the 5 key figures to know for market supremacy . Many of those launched in 2023 won’t last, but the ones that succeed will be those that integrate seamlessly into the platforms we already use, such as Adobe or Office software suites. There are a lot of “glittering things” out there now, but not all of them are gems, and they certainly don’t yet form a harmonious jewel.
AI will become significantly more
Powerful in 2024 , especially when human creativity and talent can unleash the full power of what Google has announced with malaysia numbers list its Gemini and what future versions of OpenAI ‘s ChatGPT will deploy . AI will fundamentally change many aspects of our work, and if this makes you feel uneasy, you’re not alone. Public opinion is divided, and some professional groups have literally panicked. While governments debate AI regulation, the technology is rocketing. At Bannister Global, our teams stay up-to-date and continuously train in AI technologies for use in marketing .