Now, this doesn’t mean you should neglect the option of personalizing your emails as much as possible . the option to automate things like the recipient’s name appearing in the subject line or the body of the message… and that’s not to mention companies that send empty cart emails (if you use Mercado Libre, you know what I’m talking about)! However, the level of personalization required ultimately depends on the type of campaign outlined and, above all, what you’re trying to achieve.
Let’s work together.
Contact us
CONTACTANOS
For now, personalization is crucial for a europe cell phone number list successful email campaign. Why? Because a personalized email directly addresses your customers’ interests, which leads to better open rates (50% higher, according to HubSpot ) and conversion rates . Already in 2022, 95% of marketing professionals described personalization strategies as ” successful ,” according to Statista . The data doesn’t lie: personalizing your emails is key .
The effort that goes into a good email marketing
Campaign is considerable . But, as we told our google leaks: internal google documents revealed client, it has an advantage: it recycles. Having a well-segmented database and developing personalization strategies allows you to implement different email campaigns with diverse objectives . Some of these objectives are:
- Convert new customers and retain existing ones.
- Improve your brand presence and increase customer trust .
- Communicate news about your business or company, such as product launches or the opening of a branch.
- Disseminate promotions and taiwan lists special offers , as well as free resources .
- Offer support to your customers through frequently asked questions or satisfaction surveys.
- Drive traffic to your website (which is functional for all of the above).