Call tracking: conscious analysis of all calls from clients
Call tracking is an analytics tool that allows you to track phone calls and link them to the advertising channels through which the client learned about the company. It is a kind of analogue of Google Analytics , but for telephone romania email list 1.8 million contact leads communications. While online analytics records user behavior on the site, call tracking collects data on all incoming calls and analyzes their source. As a result, the business receives accurate information about which advertising works effectively and which does not.
Why is this important for business?
Any company strives to manage its advertising budget wisely, investing in truly profitable promotion channels. In today’s reality, tracking the effectiveness of online advertising through Google Analytics is standard practice. However, when a how to determine keyword density significant portion of sales are made through phone calls, the question arises: how to understand which advertising source led the client to call? How to wisely redistribute the budget and focus on truly working tools? The answer is call tracking .
How does call tracking technology work?
Modern buyers often visit the site to get acquainted with goods or services, but the final decision is made by phone, contacting the manager. This is especially true for expensive and complex products, where detailed consultation is required.
When a user leaves a website and calls a calling list company, traditional analytics systems lose track of their actions. Call tracking solves this problem by allowing the customer’s online behavior to be linked to their phone call.
Call tracking works as follows What is call tracking
Each marketing channel is assigned a unique phone number.
When a call is made, the system records the user’s source of referral, the duration of the conversation, and records the dialogue (if necessary).
The data is transferred to Google Analytics , CRM system or other analytics.