SEO is evolving very quickly, and with it, the techniques for brazil phone number library better positioning. To help you see things more clearly, we’ve listed 8 trends that could impact your SEO and content strategy .
Analyzing these trends is essential for:
- anticipate changes,
- position yourself ahead of your competitors,
- improve the profitability of your content!
To draw them up, we relied on the latest publication of the Search Engine Journal “The State of SEO: Insights, Opportunities, Threats” but also on the challenges encountered by our clients .
In this article, we also provide you with content to delve deeper into various topics. Insights from our SEO experts will give you tips and quick wins to achieve right away!
As a side note: If you’re looking to implement a powerful SEO content understanding customer segmentation in personalized marketing strategy this year, check out our 2023 State of SEO Content Report !
1. Strategic priorities: focus on UX and content
9% of SEO professionals want to focus on on-page factors . This is the second most important area after search intent (10.4%) and before UX (9.7%) .
Source: https://www.searchenginejournal.com/state-of-seo-2021-research/417545/
In 2023, content remains a sure bet for increasing traffic and generating leads. For several years now, and particularly following the health crisis, content has helped maintain dialogue with your audience and develop business opportunities. It’s a lever that is, and will remain, essential for generating traffic and leads in the coming years.
To be considered by your audience and Google as THE leading brand in your market, the goal will be to succeed in producing more relevant content than your competitors. This is an belgium business directory objective that you absolutely must meet since the search engine’s level of requirement for content continues to increase. With each update of its algorithms, Google improves its understanding of user queries in order to find THE content that will perfectly answer the Internet user’s query.
As for UX and on-page experience (SXO) rules, these criteria were already very important in 2022. They therefore remain so for 2023. They are an integral part of the Core Web Vitals , or Essential Web Signals, 3 indicators that measure the quality of the user experience:
- LCP for Largest Contentful Paint , which particularly concerns the loading speed of website pages.
- FID for First Input Delay , or the time taken for the user to interact with the page.
- CLS for Cumulative Layout Shift which measures the accessibility of content.