Lost in the evolution of SEO all our tips and the challenges of web writing in 2021? Our tips for reaching your target audience with quality content.
What does writing for the web in 2023 involve?
The challenge of web writing is finland phone number library to offer both interesting and engaging content for Internet users while respecting a certain number of rules set out by search engines like Google.
Writing for the web means offering content that captures a target audience’s attention and encourages them to share it. Web writing can allow businesses to reach their customers and also make themselves known to potential clients.
Writing in 2021 also means taking into account the evolution of SEO, marked by the growing importance of Google’s artificial intelligence, Google RankBrain . The latter is capable of interpreting Internet users’ queries based on its knowledge of broader semantic fields. It is not even necessary for the keyword typed by the Internet user to be present exactly in the content. The goal for Google: to further refine the results of SERPs (results pages) and respond appropriately to voice queries.
Another point that should impact editorial marketing ideas for small businesses staff in 2021. Google will release a new algorithm update next May that will further strengthen the role of user experience in SEO. SXO, or Search eXperience Optimization, a combination of SEO and UX, should therefore play a central role in web strategy in the coming years.
Why and for whom should you do SEO writing? The challenges facing web writers in 2023
As you can see, following the various developments in natural referencing, editors face numerous challenges.
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In order to truly understand the singapore number usefulness of web writing, it is important to keep these figures in mind:
80,000
queries are submitted every second
8 sec
is the average level of attention for an Internet user
17%
of page visits last less than 4 seconds
28 %
only words are read on a page of about 500 words
Source:
Furthermore, according to a study published by SEMrush and CMI in 2018, the main challenges for web content writers are mainly:
- Finding a balance between creativity and SEO optimization
- Understanding their audience and their concerns
- Respect deadlines and master time management
Unlike a journalist or a magazine editor, a web writing professional is not completely free to decide the content and form of their text. They must take into account the expectations of their target audience and the constraints related to natural referencing . More than all our tips ever on the web, the choice of words is crucial. And depending on the words chosen, the semantic field, the structure of the content, etc., the page will be more or less visible on Internet users’ queries. The choice of words, those of the target audience, is therefore essential to address the right people.
In a context where visibility is based on increasingly complex rules, how can we provide quality content that meets the requirements of both Google and readers?