Employees are becoming Social networks: increasingly important in their company’s HR e-reputation ! This is revealed in mexico phone number library the infographic “Employer Brand: It’s Time to Think E-Learning,” produced by the digital. Marketing and editorial agency Parlons RH, based on cross-referenced data from various studies.
Social networks: 33% of employees communicate information related to their company.
According to the infographic, 33% of employees share information related to their company on social networks . This represents an increase of 608% in two years! At the top of employee voices, 43% of respondents share opinions on management (+344% in two years), 40% discuss opinions on the company’s strategy (+640% in two years) and 37% give opinions on some of their colleagues. While employees’ feelings are positive or neutral at 14%, 6% publish negative opinions on the company .
How can this increase be explained? Employees measure the rol of your content on semji using conversion goals! have an increasingly rich virtual social life. Importantly, only 29% of employees say there is a charter or internal rules governing the use of social networks . Conversely, 39% of employees say there is no charter or internal rules for social networks, or they are unaware of their existence (34%).
For more than Social networks: half of the respondents (60%), managers have not proposed any action regarding the use of social networks . Only 21% of managers have offered training, 9% information meetings, 6% have provided employees with a guide to best practices and 4% have informed employees of the risks for the company .
Reviews strongly influence potential employees
However, these opinions have a strong impact on the employer brand, which refers to the overall state of the company’s online reputation for its current and future employees, and in the eyes of all stakeholders within the company. Employer branding helps make the company more attractive to everyone, and in particular, makes hiring easier.
So, according to the infographic:
- 95% of candidates research companies before applying.
- 4/5 of employees have already applied for a job after reading positive online reviews about a company
- 1/3 of candidates would refuse a position in a company with a bad employer reputation.
- 36% of candidates believe that the most reliable opinions about the company are those of employees
Defining one’s identity and effectively disseminating it online would make it easier to hire and have more efficient employees. This is important when you consider that a failed recruitment process can cost. Between €40,000 and €100,000, according to Gwenaëlle Quénaon-Hervé, deputy general manager of the Regionsjob website.
Tools and methods exist for employees to use social networks
Even if spontaneous posts aren’t necessarily intended to harm businesses, controlling them is a major challenge for companies. Today to belgium business directory avoid a dreaded negative buzz that could alienate top talent. This point is all the more important given that the infographic explains that 80% of employees are present on social media.
Hence the importance of raising awareness and empowering employees to turn them into true ambassadors for companies. In the United States, for example, employee awareness programs have been developed with service and software providers that help brands empower employees on social media. These programs include employee listening and monitoring, as well as social collaboration, such as that offered by the company Jive .