If you’ve ever thought about implementing influencer marketing for. Your business or shopping center but haven’t been sure how to execute it, let’s. Start by properly defining how we would carry out an influencer marketing campaign. Briefly and in three simple steps: First, the key is to identify the most relevant profiles for your campaign and also focus on those who are most aligned with our company values. Next, we need to define what type of collaboration we’re interested in establishing and how we’ll contact them—whether we’ll do so directly or through an agency. Above all, we need to be clear about the actions we want the influencer to take and whether.
It will be a one-time collaboration
Last but not least (in fact, it may be one of the most important steps), we must define KPIs (the performance indicators of a process, in this case the shopping center’s campaign with the influencer) to properly track the special database results of the actions taken. Which influencer profile best suits my company or shopping center? When you decide to implement an influencer marketing strategy for shopping centers or retail brands, the first thing you need to be clear about is the audience you want to target . Do you want to promote a family event? Do you need to reach a younger audience?
Are you promoting a leisure or fashion offering?
It’s clear that one of the most important aspects of achieving success. With your influencer campaign is finding the influencer how to manage negative medical reviews on google my business? profile that best suits. Your needs and best matches your target audience. There are currently free tools that can easily help you find the influencer. Who best suits the action you want to launch. Apps like Heepsy , SocialTalk , and BuzzMonitor are focused on locating influential profiles, and all of them have highly functional free basic versions. To be able to select profiles using this type of tool. It’s important to first understand the types of influencers that exist: All Star influencers .
With more than two million followers
They have great influence, but also great risk. Not only are their collaboration fees really high, but their audiences malaysia numbers list are large and diverse. This means it’s difficult for you to identify the quality of their audiences in relation to your brand, and their engagement rates are often very low. Mega-influencers . They have between 500,000 and two million followers, and collaborating with them is usually more affordable than with star influencers. They can reach a large number of social media consumers and greatly influence them.