In short, e-commerce, or electronic commerce in free translation, is a sales method where all negotiations are done within the digital environment. This commerce methodology focuses exclusively and especially on making digital sales, that is, within the internet.
But where exactly on the internet? Well, it all depends on the e-commerce tool select by the company, as it can be an online store , a marketplace , social networks , applications , among others.
Each of these platforms is a path that your customer job function email list will follow. Select the one that you know will be follow by the consumer in a fun, light and uncomplicat way.
But remember, e-commerce is a two-sid coin . On one side is the customer’s perspective and on the other is your company’s.
From the consumer’s perspective
E-commerce is an unparallel facility . Simply access the internet to find a variety of products available for purchase, with their prices and reviews.
However, for the company it is something more complex. Although process optimization and control e-commerce is significantly easier and cheaper to develop and manage, it should not be underestimat.
It is necessary not only to have an organiz and functional platform, but also a logistics system that works in the same way.
All elements of an e-commerce, both those found inside and outside the digital world, must be very well thought out and design.
Otherwise, your company may end up with negative reviews that will affect your future sales, as well as your company’s image for leads and older customers.
E-commerce is a unique opportunity, which if not thought of strategically within the market can end up being a huge loss.
How does an e-commerce for clothing rental work?
Now that you have review a little about what e-commerce is and what it is for, let’s talk about how an e-commerce for clothing rental works .
Extremely similar to the structure of any other type b2c fax of e-commerce, an e-commerce for clothing rental will have a platform organiz generally in the form of a catalog to highlight its products.
Photos that enhance the item and a brief description with details, such as length, are includ. The process will also be very similar to that of purchasing from online stores, as a shopping cart is creat so that the customer can see everything they have select in an organiz manner.
One of the most characteristic differences is the calendar that you must add to know which day your product will be ne by the consumer. This way, you will have control over which item will be available and when.
Other structural details can vary greatly from platform to platform, after all, each rental e-commerce may have certain characteristics of its own.
You can check out a successful example that we proudly carry in our client portfolio, Lord’s . This e-commerce for costume rentals innovat in the area by recognizing the ne of its customers for a practical and quality service and, in partnership with us, creat its own virtual platform to make its services available.