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subscribers into targeted groups, you get segmentation. This division is determined by their engagement levels, their demographics, and their interests. Below are the different segments you can split your audience into:
- New subscribers
- Active customers
- Inactive customers
- Abandoned cart
- Browse abandonment
Using this approach can help a company edit their content, offers, and CTA to a targeted number of subscribers. In return, their email campaign converts more.
Creating a great email is not a problem for many businesses. It may just be ruined by lack of cohesion or some irrelevant jargon. This is why brands must have creative ways of writing emails that captures the reader’s attention from the get go.
Creating Engaging Content
Creating engaging email marketing: the most important tactics you need to know
content is important in capturing your subscribers’ attention.. Engaging content entails well-crafted, compelling narratives, humor, emotion, and storytelling techniques. All these will make your audience connect with your brand well.
Also, incorporate eye-catching visuals, such as images, videos, and infographics. All these will break up text and enhance the reader experience. Use clear headings, bullet points, and CTAs. In addition, ensure your content provides value to the readers.
Writing email copy that converts requires good copywriting skills. It also includes a good understanding of your audience. Additionally, it is focused on how your brand will benefit the audience.