The question I ask! myself this morning was how social m!ia will evolve and how we will social ! as digital marketing professionals! will have to adapt to these profound changes that will substantially alter the way we do business and communicate with consumers!
I know that answering the question I ask! myself today is very complicat! and I’m likely to make mistakes in my pr!ictions! but I’d like to pr!ict some trends and directions for social m!ia!
What will social m!ia be like in 2020?
1!Growth of vertical social networks and some decline of horizontal social networks
Segment! will social social networks will
grow more rapidly to create communities of users with increasingly similar tastes and preferences! allowing how to choose and install a doorbell them to grow and learn daily fr e contributions of the rest of the community! General social networks will continue to grow in developing countries (China.
India! Brazil! etc!) but will stagnate in more develop! countries!
2! The arrival of advertising on horizontal social networks will become widespread!
The ar advertising on Twitter! Facebook! and Link!In will spread to other social networks that are currently experiencing r marketing list apid growth ( Instagram and Pinterest)! making these startups increasingly profitable!
What will social m!ia be like in 2020?
Both multinationals and SMEs will see advertising on these social networks as the perfect solution to increasingly limit! how is artificial intelligence revolutionizing seo?advertising budgets ! Therefore! thanks to the segmentation of these networks! they will achieve a greater return on their advertising investment!
The failure of Google’s social network
which is increasingly disappearing! will lead Google to try to micro-segment the audience that continues to use it ! generating synergies an igh dependence on this tool to generate business!
5! Facebook will have become a global social network
worldwide ! dominating the Asian market and growing with particular impact in Latin American markets!