We discovered that the default language of the store was Russian, which limited its reach to an international audience.
Therefore, through support, we changed the store language to English, which allowed us to automatically translate listings for buyers. As a result, already in the third month of cooperation, traffic increased by 25%. In addition, the team no longer needed to manually translate content.
Re-indexing the store
By removing certain listings, we moved whatsapp number database the shop from the Hair Jewelry category to the more relevant Hair Extensions category. This allowed us to improve our Etsy search visibility and better compete on the platform.
Etsy Store Design Update
We prepared technical google leaks: internal google documents revealed specifications for updating the store design, including:
- media content;
- texts;
- Shop Sections;
- Shop Policies.
The changes increased the store’s visual appeal and customer confidence.
Optimization of listings and tags
The team analyzed the effectiveness austria business directory of existing tags, collected new ones, and updated listings. This improved the visibility of products in search, attracting more relevant traffic.
Coupons and promotions
We launched a schedule of regular promotions for three days, which helped to maintain constant interest from customers and stimulate sales.
Promotions increase the visibility of products, because discounted products fall into the popular filter Special offers – On sale, which is used by most buyers.