Every year, content becomes increasingly important in all marketing strategies . Semji, SEO specialist and publisher of a content germany phone number library optimization platform, has partnered with YouLoveWords, leader in Content Marketing , to offer you a map of the major trends in these two disciplines. By interviewing more than 100 decision-makers from different sectors and profiles, the study presents a complete panorama of professionals who experience the challenges of SEO and Content on a daily basis. It’s time to take stock and find out where you stand!
Why is SEO key in Content Marketing today?
According to a post published by Ahrefs citing 63 SEO statistics in 2020 , 53.3% of all website traffic comes from organic search. The study also shows that 92.96% of total traffic comes from Google, Google images, and Google Maps. As you can see, when it comes to search, Google holds the monopoly furthermore, you can also use customer and dictates the rules when it comes to online visibility. And one of the fuels of this engine… is content!
This desire to provide the most relevant response to its users has been consolidated in particular with the arrival of the RankBrain algorithm , aimed at better deciphering the search intentions of Internet users. Today, with the display of featured snippets, knowledge graphs, PAA blocks… Google is evolving towards AEO and is no longer really a search engine but a response engine.
While SEO beats to the rhythm of Google’s algorithms and remains a turbulent field, what is certain is that content is more than ever a lever for performance and web visibility. In a context where advertisers need to create a connection with their audience (see Testimonials from Decathlon, La Vie Claire, Uni-médias, Packdiscount on the impact of the Coronavirus on their digital strategy), becoming THE answer is the key element of a profitable and sustainable business!
Here are the 10 Content Marketing and SEO issues addressed in the study :
- the objectives of SEO content production,
- production velocity,
- the organization of internal teams,
- the question of outsourcing content production,
- training teams of editors in SEO,
- investments dedicated to Content Marketing / SEO,
- the place of editorial within content production,
- the most used content writing tools,
- the main difficulties encountered in implementing a content strategy ,
- measuring the ROI of Content Marketing actions.
Do these issues resonate with you? Request a demo of Semji and learn how to quickly create more relevant content for your target audience and Google.
5 key figures to remember from the 2020 Content and SEO study
Content production: a lever for acquiring and converting new customers for 40% of companies.
Content production has become an important acquisition marketing issue over the years. Profitability being the key, it is important to evaluate the real advantages and benefits that a good content strategy can bring . Increased visibility, improved SEO traffic, development belgium business directory of authority, gaining credibility with Google and Internet users, audience loyalty… Acquisition and retention strategies are impacted. It is therefore inconceivable today to create content that does not generate any results for your business. And yet, this is a statistic that we very often highlight at Semji: 91% of web content does not generate organic traffic and, ultimately, revenue ( Ahrefs ).
But then, how can you have visible and SEO-optimized content?
Here are 10 steps to follow when writing content to ensure its relevance to your audience and its SEO performance: