The most common mistake when building a content strategy is to absolutely want to position yourself on the keywords on which you sell and to make this the absolute priority. cameroon phone number library This approach to SEO is rarely conclusive because these keywords, often generic and competitive, do not allow you to generate more conversions. During the 3rd edition of SEO Square , Corentin Mirande , SEO and Content expert at Semji, and Cécilien Dambon , head of SEO at Mailbird , shared a different method for best prioritizing content production actions.
With this approach, your content strategy will gain in performance with better SEO results.
Watch the conference replay here
Are you in a hurry? Here’s the method summarized in an infographic .
Effective prioritization of content production involves exploring three dimensions that will be developed further in this article:
- Knowledge of your business and your market
- Identifying which part of the content the ethics of personalized marketing what you should know creation process to prioritize
- Identifying the type of content that generates the highest ROI
By following this method, you:
- Define a realistic and effective content strategy
- Know which tools and features to use to make better decisions about content strategy
- Receive advice on analyzing your business and that of your competitors
- Save time and energy
Please note that there are also tools like Semji that allow you to identify the content on your site with the greatest potential for SEO gains in just a few seconds. Request a demo with one of our Customer Success Managers now .
First observation: There are many mistakes to avoid when starting a content strategy . If you launch without specific objectives, you risk a poor return on investment. First and foremost, be sure to define your objectives and communicate them clearly to your teams.
Second observation:
Even with specific objectives, it is essential singapore number to have an in-depth understanding of your business before embarking on a content strategy . During this first step, we will help you take stock of your business: audience, competitors, market, reputation, SEO performance, etc. Note that to obtain most of this information, it is essential to create a Google Analytics and Google Search Console account for your website.
Let’s go back to the basics: What is organic traffic? It’s the number of visitors who arrive at your site via search engines. On your site, what is the proportion of organic traffic compared to total traffic?
Tip
You can find this information very easily by looking at your website traffic data on Google Analytics.
If organic traffic exceeds 60/70% of your total traffic, you can consider that the latter depends largely on natural referencing. However, this does not necessarily mean that this traffic is qualified and generates conversion. For example, a high bounce rate, short sessions and a low conversion rate are all signs that the traffic on your site is not very qualitative. So keep this in mind, you must always go further and dig into the data!Is your traffic mostly organic? Ask yourself what proportion of your searches are branded versus total searches.