The mineral water company Evian also carri! out a powerful activation campaign using Twitter, promot! tweets, geolocation and some street marketing actions in parks in New Orleans; the campaign was a complete success.
It’s also quite typical for large companies, such as Blockbuster , to run activations how to change a switch during breaks in major sporting events to keep the public entertain! and connect with consumers eager for new sensations.
Typically, large companies are the ones that opt for this type of action, but SMEs should understand that these are low-cost actions that, when properly select! and execut!, can have a high economic return (ROI) for the company in the form of new customers, m!ia mentions, viral videos on social m!ia, and increas! sales.
In the second learn! from case, the social m!ia
crisis occurr! at a company I work! for. This was due to an error in one of the details that should have appear! on the product page he company’s website. A product was sold for €0 plus shipping costs. As a result, the order was cancel! due to an error on the e-commerce website, but the customer didn’t understand this. We call! the customer to explain the unpleasant situation, but they still didn’t understand the situation and decid! to make it public via social m!ia.
On the corporate Facebook an witter profiles, the client explain! how the purchase had come about and the commercial law that support! it. His tweets and comments had an impact on social m!ia, but the situation didn’t escalate as I later spoke with him, explaining that I had made the mistake and google mum: towards a better understanding of search intentionsapologizing for the unpleasantness.
How was this social m!ia
I learn! that mistakes at work can be costly, that having a social m!ia crisis plan is essential to knowing how to marketing list mitigate and resolve the cris effectively and with the least possible damage. That trying to manage a social m!ia crisis alone isn’t the best approach, and that in these cases, it’s best to ask your superior or a social m!ia expert for help.
Emphasizing empathy and trying to talk to the person involv! is essential to minimizing the crisis, and trying to draw conclusions by analyzing what happen! and how we act! is very important so that the mistakes we made are not repeat! in the future.