On May 18, 2021, Google’s Vice President of Search, Pandu Nayak, announced the arrival of Google MUM . This new algorithm, 1000 times more powerful than BERT , should allow the search engine to improve its understanding of user intentions costa rica phone number library and understand complex queries.
Focus on what promises to be a major revolution for SEO.
What is Google MUM?
Multitask Unified Model: MUM is the new version of Google’s algorithm based on Artificial Intelligence and intended to replace the current algorithm, BERT, in the near future. The latter, an acronym for Bidirectional Encoder Representations from Transformers, is a computer language model capable of understanding the meaning of words based on their positions in a sentence. The BERT algorithm therefore already understands the contextual relationship between words and is capable of giving meaning to sentences.
Billed as 1,000 times more powerful than BERT, MUM will be able to understand and interpret the meaning of an image, or even the meaning of a video digital marketing strengthen customer relationships or audio file. The new algorithm will thus provide even more relevant search results for Internet users.
One of MUM’s greatest strengths is its ability to manage and respond to complex queries in order to provide precise answers. Indeed, the algorithm’s development stems from several observations made by the American firm’s managers:
- Internet users carry out an average of 8 searches to find the desired information.
- Queries are getting longer and longer: 50% of searches are 4 words or more.
- Voice search, especially through intelligent personal assistants, is increasing and requires an immediate response.
- 15% of daily queries were never typed into Google.
The search engine’s goal is to go even further in interpreting singapore number users’ search intentions and thus enable them to find the answer to their question more quickly. Want to be sure you’re producing useful content for Internet users? Download our free template to interpret the right search intent behind each query and drive maximum traffic to your content.
Google MUM, how does it work?
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Google MUM’s greatest strength is its ability to answer complex queries. To achieve this, the algorithm relies on several unique skills that allow it to better understand the information.
The American firm has yet to provide much detail on how the algorithm will work. We only know that AI will play a significant role in its operation.
However, the managers were keen to demonstrate the power of Google MUM and its understanding and interpretation capabilities with the following query:
»I hiked Mount Adams and want to hike Mount Fuji next fall, what should I do differently to prepare?
Below you will find the video demonstration.
This query is complex because it asks the algorithm to:
- understand the meaning of the question: this is research on preparing for a hike,
- compile the various data on the two mountains,
- store and compare the most relevant information (e.g., altitude, weather conditions, preparation and equipment for hiking Mount Adams and Mount Fuji, etc.)
- take into account seasonal data,
- propose an adequate response.