Google’s EEAT criteria Google’s EEAT criteria: appeared a few years ago, but have gained considerable importance estonia phone number library since 2018. It is a system for evaluating content, particularly YMYL (Your Money, Your Life) pages, which helps combat the dissemination of poor-quality information and fraud.
Google’s algorithm updates have gradually forced many sites to consider these criteria to remain competitive and visible. Learn how compliance with Google’s EEAT criteria can significantly improve your website’s visibility.
Discover our checklist with all our tips for improving your site’s Google EEAT.
What is EEAT , Google’s ranking system?
Google EEAT is a system for evaluating the relevance of web page content.
It is based on 4 main criteria:
- Experience
- Expertise (Expertise)
- Authority
- Trust
Google’s algorithm ranks pages based on these four criteria. In theory, the more reliable Google’s EEAT criteria: and high-quality a page is, the higher it ranks in the SERPs. Primarily intended for YMYL (Your Money, Your Life) pages, these EEAT criteria are increasingly important for all web pages.
Compliance with Google’s EEAT criteria maximizing roi with marketing can be perfectly integrated into a Content Marketing strategy since the objective remains the same: to offer quality content to increase a website’s SEO performance and strengthen Internet users’ trust.
The Experience
The experience criterion values authentic content , written by enthusiasts with concrete experience of the subject covered. To improve this criterion, it is essential to share one’s experience and know-how , through testimonials, personal anecdotes and details that demonstrate mastery of the subject.
Content should relate to real-life situations rather than simple technical or commercial descriptions. For example, an singapore number article about how to use a product or a report on a tourist visit will be much more valuable to readers.
In short, this criterion rewards lively and immersive content that truly creates an experience for the reader. Integrating personal photos and videos is a great way to add authenticity. The goal is to stand out from the competition by offering unique added value.