In recent years! we have seen that the skills of an online marketer are being influenced in all sorts of ways. Google! Meta! ChatGPT and Adobe are just a few tools that have adjusted the work of an online marketer by means of automation. In this article! we will discuss two types of media that originally work completely differently from each other! but in recent years have shown a striking number of similarities and are undergoing the same development in terms of automation; Meta and Google.
Benefits with Advantage
Meta announced the introduction of Advantage+ in advertising management in March 2022. This made it easy to latest database products up an entire campaign (or parts of a campaign) automatically. Think of detailed targeting! lookalike audiences ! app and shopping campaigns and email prospecting glimpse factor is hot ads themselves. So you can automate and have Meta optimize virtually every part of your campaign.
Changes in campaigns
After a six-month test period! Meta had learned enough. Since November 2022! we have seen a clear change in our social media campaigns. Around that time! we saw that using very specific targeting in your audiences had a negative effect on the results of the campaigns. It seemed as if Meta wanted to indicate at that time that it preferred to be fed with other data than the audience specifications.
We saw this happen earlier in There too! this new campaign antigua and barbuda business directory no longer asked for target groups or keywords. After all! the objective has been determined and Google and Meta’s algorithms know better which people they need to reach to achieve this objective. It seemed as if we went back a few decades in time and that it was purely about having a strong positioning and advertisements with a clear message. We leave the rest to smarter algorithms.