Integration of CRM and telephony provides a single platform for managing call records and quality of service. Recordings protect the interests of your company, allow you to analyze the work of employees and adjust call scenarios in accordance with the needs of potential clients.
Integrating your CRM and phone system allows you to dial customer numbers automatically. This means your sales team can make outbound calls faster and reach more customers.
The telephony service accurately identifies and distributes calls, eliminating the need for operators to transfer calls between themselves or departments.
This integration also gives you access to nigerian email list 2.6 million contact leads employee KPIs such as call handling time, number of leads handled, etc. Managers can track calls and provide feedback to their managers to help them improve quality.
Increasing Conversion Rate
CRM provides your team with up-to-date information about customer needs and their interactions with the company. This allows you to sales conversations: strategies to transform your service further personalize phone conversations and offer only the service that consumers need based on previous data about them in the system. This format of business interaction inevitably leads to business development and customer loyalty.
Increasing customer satisfaction High labor productivity
Telephony integrated into CRM provides customers with various opportunities to save time. Firstly, the system routes the call to the right trust review department on the first try. Secondly, in some cases, callers are provided with the opportunity for self-service (voice assistant or voice menu).
For example, banks provide customers with the ability to check their bank balance, reset their PIN, or update their personal information without contacting a customer service representative.
Motivating employees to actively use the CRM system
Often, salespeople don’t log calls, complaining about a lack of time. Not having this data limits your understanding of how prospects were acquired and how they were communicated.
Integration of CRM and telephony will allow you to conduct a more in-depth analysis of sales. In addition, you can track all calls to improve the quality of services and use them to train new employees.