.Yesterday’s SEO approaches are. How to adapt no longer sufficient to navigate our increasingly complex environment: the user journey is now armenia phone number library fragmented across different media and channels, which is disrupting the way we must approach our SEO strategies.
At , I had the opportunity to share my vision for these transformations. In this article, I invite you to explore how to adjust your SEO actions using both a content- and data-driven approach , in order to maximize your impact and visibility with your users.
Understanding a fragmented digital ecosystem
As you probably know, today’s user journey has become both complex and fragmented. Usage patterns are diversifying: we navigate from a smartphone to a computer, then to a tablet, depending on the time of day and the context (transport. Home, breaks at work). This multiplicity of screens therefore represents a major challenge. a step-by-step guide to creating personalized marketing For capturing and retaining users’ attention. Which is becoming increasingly volatile and increasingly scattered between platforms.
Yes! We’ve moved well beyond traditional Google searches, as users turn to social media platforms like TikTok, Instagram, YouTube Shorts, conversational assistants, and even LLMs like ChatGPT to find answers to their questions. This dispersion of channels requires us to rethink our SEO approach to cover these different touchpoints.
Text content is no longer enough: why we need to evolve
Faced with this fragmentation, Google has had to bosnia and herzegovina businesses directory evolve its SERPs to capture users’ attention. For several years now, these search results have gone beyond text-based content to include a variety of formats: images, videos, maps, rich snippets, shopping, and more. This diversity is forcing brands to adapt, as simple text optimization is no longer enough to stand out.
To help businesses meet these new challenges, I offer three approaches to optimizing our SEO strategies.
1. Find qualified opportunities
The first step is to identify high-potential semantic opportunities. While traditional approaches like keyword research, competitor analysis, and using AI tools to identify trends remain essential, exploring less conventional avenues is equally crucial:
- Analysis of customer reviews, to understand users’ expectations and frustrations.
- Internal data , such as customer service feedback, to refine your content strategy.
- Insights from discussions with other teams (product, marketing, insights) to align our SEO actions with market.