Increasingly, healthcare institutions How to manage (hospital groups, private clinics, care centers, retirement. How to manage homes, nursing homes, etc.) and medical professionals (general practitioners. Specialist doctors, medical practices, surgeons, professors, etc.) are seeing their business israel phone number library heavily impacted by the quality of their e-reputation. The cause: negative reviews and comments that are popping. Up all over the web and seriously tarnishing the reputation of healthcare institutions and professionals. And the consequences are as numerous as they are disastrous: a drop in activity and attendance. A plummeting level of patient confidence, even leading. To the closure of the institution or the end of a professional career. The situation has become so worrying that last September, the National Council of the Order of Physicians launched a guide dedicated to managing the e-reputation of professionals in the medical sector.
To date, the main vector of e-reputation
for professionals in the medical sector is Google My Business . The file provides a pool of extremely interesting information for anyone who wants to form an opinion a potential buyer will not rush on a professional or a health establishment: address, telephone number, photos, reviews, ratings, questions/answers, etc. Their content plays a crucial role in the final decision of Internet users: to consult or not to consult a particular doctor or practitioner / to go or not to go to a particular hospital, office or clinic.
But Google My Business is inherently uncontrollable, which makes it seem dangerous. Indeed, the creation and promotion of a My Business listing depends on Google’s goodwill, and many professionals suffer as a result every day.
In this article, Semji offers a quick overview of the internet’s impact on professionals and institutions in the medical sector. As well as a highlighting of the main challenges they face. We’ll also give you an overview of the various solutions available to best manage your. Google My Business profile and protect your overall online reputation. Let’s get started!
E-reputation applied to the medical sector
Let’s start by doing a quick recap of what e -reputation really is and what it implies when applied to the healthcare field.
E-reputation is nothing other than digital singapore number identity , built through all the elements present on the internet about a natural or legal person. In short, e-reputation today boils down to what Google says about you . For the healthcare sector, it is even more accurate to say that your e-reputation is. Almost reduc to what is said on Google My Business.
To illustrate these points, Bertrand Girin, co-founder of the. Semji agency and e-reputation expert, recently gave an interview for La Croix . He notably discusses the difficulty for a professional to delist a Google My Business listing. Indeed, even if the unflattering reviews left by patients and. Internet users are completely illegitimate and unfounded. Freedom of expression generally prevails over the rest, except in exceptional cases (denigration, defamation, insult). In his speech, Bertrand Girin also highlights the growing importance of the. Role to be played by web cleaners with. Professionals and medical establishments.