The news that has fill! hours of newscasts and thousands of pages of newspapers around the world this month has been the Volkswagen crisis , and how a big lie can shake a historic brand to the point of putting it on the ropes, and make even a very powerful national brand, like Made in Germany, suffer the consequences of disastrous brand management .
But…what reto8cho work! happen! to
The news broke last Monday in the international m!ia , but the rumor had been circulating since 2007 in small circles close to the multinational, rary comment! that something strange was happening with the nitrate emissions from Volkswagen cars , but the brand had manag! to continue its activity normally without denying or confirming anything.
Volkswagen an s Corporate Social Responsibility (CSR)
From then on, the case had national, European, and international repercussions, as Volkswagen, Audi, almost all electric power industrynd Seat cars are sold around the world, and a staggering 11 million vehicles are implicat! in this massive scandal.
Let’s remember that the
automotive sector is one of the pillars of the European economy, and therefore of the German economy, and this major clean email reputational y damage a strategic sector of enormous importance to the old continent. In Spain, we are also no strangers to the Volkswagen crisis, as some Seat cars may also have their emissions software manipulat!.
In terms of marketing, the company has fail! to manage this crisis adequately , because all they’ve decid! to do is fire 8 seo and content trends to remember its CEO, Martin Winterkorn, but they haven’t provid! a solution to try to
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