According to a study by Personal Branding the Jobvite platform on recruitment methods , 55% of recruiters reconsider a hiring morocco phone number library based on the candidate’s social profile.
From then on, we better understand the importance for everyone of knowing how to put themselves forward on the Internet.
For example, the personal traces of Jade Dominguez , a self-taught programmer, allowed him to be hired by a company, without having responded to an advertisement!
How can you develop your own personal brand ? This is where the concept of Personal Branding comes in . This method simply means applying the same communication techniques you would use for your brand to yourself.
To do this, a first part of strategic reflection must be carried out, with:
- the choice of your objectives,
- of an editorial line,
- of communication media,
- keywords representing your position, your sector and your personality…
Then, a second part of operational implementation dancing with the stars X michou takes place with the creation of:
- your blog or personal website,
- your social networks,
- columns in the online press…
Finally, you will of course need to update these materials as your professional development progresses so that they remain fresh and relevant.
To improve your online visibility, check out our infographic: 4 steps to successful personal branding .
1. DISCOVER your personal brand.
- Work on yourself to understand where you are and what your future holds, then set goals. It’s important to know who you are and what image you want to project before you begin.
- Ask yourself the ultimate existential question: who am I? Look back at your journey, your achievements, your mistakes… This introspective process can help you better situate yourself and gain self-confidence by learning to know yourself better. Don’t hesitate to ask those around you how they perceive you and to Google yourself to better understand the image you project.
- Determine your ideal goal . To do this, ask yourself two simple questions:
- “What do I want?” This will help you better understand your personal and professional goals.
- “Who am I talking to?” Customers, partners, employees, suppliers, investors, associates… It’s necessary to address each target audience in a specific way to communicate effectively on the right platforms. belgium business directory For example, LinkedIn could be a great way to reach your investors, and Facebook could be a great way to reach your customers.
- Set yourself medium and long-term goals . This will give you a time horizon conducive to measuring the results obtained. To do this, create a kind of marketing plan that will allow you to break down the different operational actions with the type of target to aim for over a given period. Are you looking for a job? Your goal could be to be contacted by recruiters via your personal website, Twitter or Linkedin. Are you a manager and looking to demonstrate your expertise? Your goal could be to have the blog articles you publish shared on social networks. Or to gain a certain number of followers on Twitter.