As a result of the health crisis, demand for distance learning was extremely high during 2020. To meet this demand, training organizations (TOs) needed to adapt very quickly and offer 100% online courses. czech republic phone number library This rapid digital transformation has not been without consequences for the professional training market. However, some organizations have stood out from the crowd and managed to establish their online presence in a highly competitive environment.
This unprecedented situation prompted us to ask ourselves the following question: “Which training organizations have best met this challenge?” We therefore carried out a sector-specific study aimed at analyzing the SEO performance of the main private training organization websites in France.
Download our full SEO study on private training organizations for free.
The methodology
To conduct our study, we selected 100 private training organization websites from the Xerfi Precepta study catalog 10 reasons why sales is leadership organizations: strategies and changes by 2015. ”
Based on an analysis of their traffic, we were able to create four rankings:
The highest number of visits to Google.fr in January 2021,
The best SEO traffic increases compared to the previous year,
The highest number of indexed contents,
The best ratios between indexed contents and contents capturing SEO traffic.
To better understand Internet users’ expectations of private OFs, we also conducted a barometer and a semantic study. This work is based on data from the 20 most visited organization websites in France.
Clustering the 5,839 keywords from these sites allowed us to identify the sector’s major themes as well as new traffic opportunities for OFs.
Finally, in the last part of the study, we compared the SEO quality of two pieces of content from private organization sites positioned on the same query. To do this, we relied on our solution, Semji Platform, which evaluated the optimization level of each piece of content according to different SEO criteria and assigned them a Content Score. The objectives of this analysis: to highlight the SEO criteria of ROI-driven content and to show that the content that obtains the best Content Score is the one that will have the greatest chance of generating traffic and conversion.
For this study, we also relied on data singapore number provided by the traffic analysis tool SEMrush , Ahrefs , Google and Advanced Web Ranking . Therefore, differences may exist between these mathematical estimates and the actual performance of private training sites.
Do not hesitate to contact us if you have any questions regarding our methodology.
Top 100 most visited private training organization websites in France
The top leaders
The first ranking in our study is that of the top leaders, namely the sites that capture the most SEO traffic. At the top of the list is that of the Wall Street English organization with 406,065 SEO visits for the month of January 2021. Next, relatively far behind, are the sites of Sciences Po (which includes a continuing education program) and Cegos with 271,034 and 124,349 visits respectively.