Optimizing your online presence to achieve the best search engine rankings is a major challenge. Many SEO marketers work on this topic daily. However, Google has been accused of hiding the real factors it considers in its search results ranking.
An engineer who spent 17 years at the internet giant as an expert on quality and organic search engine rankings recently testified in an interview against his former employer.
In his statements, he claimed that Google does indeed use click data to rank disruptive ideas for strong teams results. A revelation that understandably shocked the industry.
But what is “click data”?
Click data is a metric that marketers often analyze. There are several key indicators related to user behavior:
– The number of clicks, which is analyzed as the total number of clicks your pages will receive in search results.
– The click-through rate, on the other hand, compares the number of situations with clients or situations to the number of views.
We offer you best practices on SXO strategy:
The technical aspect
Page speed is an important factor for Google, and it can impact a site’s SEO if it takes too long to load. In terms of user experience, pages should load in less than 3 seconds. Tools like PageSpeed exist for both mobile and desktop versions. Your page markup should be structured for agb directory user experience. Security is key to a site’s success and is becoming a key criterion.
The links
Links between pages on a site are taken into account in the SXO strategy since good link optimization allows for a more pleasant user journey.
This involves a home page and a menu that offer smooth navigation for the user. The user should not make more than 3 clicks to reach the desired content because there is a risk that the user will leave the page if their experience is not smooth.