In search marketing, SEO is often underestimated and neglected.
If you are a professional in the field or if you cayman islands phone number library have had to defend an SEO budget, you have surely been told:
- “SEO is too expensive!”
- “It doesn’t give immediate results.”
- “Do we really need to take this tool?”
- “No need for support, we can manage this internally.”
Yet, it is the number 1 gateway to the web.
Ranking on the first page of Google is a bit like having a store on the Champs-Élysées. According to Website Hosting Rating, the number of people who use search engines monthly exceeds 1 billion.
And a Google results page is clicked on 70% of organic results and only 30% of paid results. The problem? Most businesses invest almost their entire budget in paid ads and ignore this 70% of internet traffic!
You don’t want to make this mistake, but you need personalizing marketing for different industry types to convince your boss of the unsuspected value of this channel.
In this article, we’ll tell you how to explain to your boss the importance of investing in SEO today and why this investment is more than profitable.
And to further deepen your knowledge, don’t hesitate to request a demo with one of our SEO experts !
SEO to trigger an influx of (continuous) visitors to your site
Here’s the same page, seen through the eyes of spiders:
So there are a set of rules to follow to please Google.
SEO vs. SEA: Opposite or Complementary?
When we talk about SEO, we mean “getting organic traffic.” Why organic ?
Because it doesn’t come from advertising. It’s not SEA ( Search Engine Advertising ). It’s organic traffic.
That’s the whole point of SEO. Once you’re well-positioned for a keyword , Google will send you people 24/7. Without having to pay a cent. You don’t need to run sponsored ads.
The dream
Think of a retailer like FNAC. You might see huge footfall from opening singapore number hours to closing hours.
In large quantities, a large number of visitors will make purchases. You don’t need a salesperson to take appointments. Simply place cashiers at the exit.
Google turns your site into a FNAC store.
In the virtual world, cashiers are contact or payment forms. And the advantage is that the website is truly open 24/7, without requiring any staff.
You can absolutely develop a SEA strategy in parallel (to get traffic right away) while optimizing your site to gradually increase organic traffic (more sustainable)!
Visibility, awareness, and a consistently high sales volume ! That’s SEO.