Both experts, in fact, acknowlg a number of limitations in their work with the documentation. First, although the leak documents indicate what data they record, they don’t distinguish all the elements that influence a page’s ranking. It is known, however, that some are obsolete for SERP organization. Furthermore, the documentation doesn’t allow for an indisputable identification of what information is us or how . Nor is it possible to determine which features carry more weight than others when it comes to ranking a web page.
Even so, it should be not that, to analyze the documents
They drew on their extensive experience as SEOs and the practices of other professionals in the field. They also consider positioning systems similar to those explain by Google. In short, without being able to make precise statements on the matter, they reach more than probable conclusions , perfect for getting a clearer idea of how to apply SEO to achieve ideal results.
Now, what’s so serious about this matter for
SEO professionals? Or rather, why are the leak data so controversial ? On the one hand, because Google executives repeatly deni the influence of certain metrics on web positioning. They also harshly criticiz SEO professionals (Rand Fishkin among them) who claim that Google special database organiz the SERPs bas on data from Chrome , the time a user spends on a page, sandboxes , among other things.
On the other hand, the documents reveal that not all SEO practices actually work when it comes to ranking a page. The documentation presents a positioning system where writing for search engines is less important than addressing users … Unless, for example, there’s a recogniz brand behind it , which will attract clicks like flies to honey.
In other words: when it comes to page rankings , Google didn’t share even half of what’s going on in its search engine system. Furthermore, it wasn’t just the lack of information that was problematic, but also the way Google handl the situation. best digital marketing agencies in envigado Rather than not sharing even half of what was happening, it was confusing us, leading novice SEOs down the wrong path and confusing them in the great labyrinth of the cybernetic minotaur. This complexity and lack of transparency made the task of optimizing taiwan lists pages for the search engine even more difficult, leaving many professionals frustrat and disorient.