When we talk about creations, many people think that all it takes is a little inspiration and creativity to create something completely revolutionary. However, to generate successful names for online stores, some processes are necessary, which we will explore in this article.
It’s not enough to just have an idea, you also need to know that the name you choose is original, makes sense according to your segment and, above all, is also available for use.
Check out everything you need to know before making your final decision and signing the name of your online store.
1- Do market research
The first step before thinking about all the possible names for your online store is to do market research. But what exactly should you research?
There are two entities that should always be on phone number list your radar: your audience and your competitors.
Get to know your audience, who they are, where they are, what their age range is, what their gender is, what their hobbies, goals, objectives, fears are. Dig deep and create your persona. This way you will be able to be sure that your consumers will like and identify with the name you choose for your online store.
Once you have defined your persona, it means it is time areas for improvement in process optimization to research who your competitors are and what their positioning is in the market. Analyze the identity of each one and recognize their strengths and weaknesses.
This way you will learn a lot about what to do and what not to do. In addition to also getting your first inspirations. But be careful, plagiarism is a crime! You can start to understand what kind of name works and which ones have a lower response.
For example, you own a clothing store for women aged 38 to 52
In your research, you have identified that this specific audience does not develop much appreciation for companies with names in English.
They complain about how complicated it is to write their name on the internet, as they never remember how to spell it correctly.
From this you already know that the name you will select for your store should preferably be in Portuguese and easy to write.
The results of the market research carried out at this stage will be the foundation of your creation, so do them cautiously and assertively.
2- Choose a name that relates to your business
Once you have your foundation built based on research and market studies, it is time to think about the technical details of the online store names that will be created.
The first detail is the relationship between the name and your area of activity.
“Wow, but what do you mean by the relationship between the name and the area of activity?”
The truth is that this detail will come more from b2c fax your common sense than from technical analysis. But that doesn’t stop us from using an example to illustrate this situation. Check it out:
In this situation, we will use a brand name together with different areas of activity . This way, you can evaluate, based on your own professional perspective, which of these elements best match each other.
It is undeniable that some combinations end up fitting better than others, after all, they are more related to each other.
Keep this in mind when you’re brainstorming different online store names .
3- Select timeless names
Nowadays, fashions and trends come and go at speeds that are almost impossible to keep up with. But how does this affect your online store ? Since it is something that is built to last for a long time, your business cannot be based on temporary phenomena, such as famous memes, for example.
Although many of these trends can be used in marketing, memes and trends should not affect any long-term decisions of your business, especially when it comes to the name.