The news that has filled hours of newscasts and thousands of pages of newspapers around the world this month has been the Volkswagen crisis , and how a big lie can shake a historic brand to the point of putting it on the ropes, and make even a very powerful national brand, like Made in Germany, suffer the consequences of disastrous brand management .
But…what happened to Volkswagen?
The news Volkswagen and broke last Monday
in the international media , but the rumor had been circulating since 2007 in small circles close 11 digital marketing insights to the multinational, which commented that something strange was happening with the nitrate emissions from Volkswagen cars , but th rand had managed to continue its activity normally without denying or confirming anything.
Volkswagen and disastrous Corporate Social Responsibility (CSR)
From then on, the case had national, European, and international repercussions, as Volkswagen, Audi, and Seat cars are sold around t world, and a staggering 11 million vehicles are implicated in this massive scandal.
Let’s remember that the automotive sector is one of the pillars of the European economy, and therefore of the German economy, and this major reputational crisis could seriously damage a strategic sector of enormous importance to the old continent. In Spain, we are also no strangers to the Volkswagen crisis, as some Seat cars may also have their emissions software manipulated.
In terms of marketing
the company has failed to manage this crisis adequately , because all they’ve decided to do is fire its 10 reasons why sales is leadership CEO, Martin Winterkorn, but they haven’t provided a solution to try to mitigate this fraud with its enormous consequences.
The German government has demanded that the company provide a solution within ten days to this clean email disaster for the environment and for the health of hundreds of thousands of anonymous people, who have had to breathe these polluting gases in uncontrolled quantities for several years, intentionally without any kind of control by the company.